I'm not going to sit here and claim I know everything about what it takes to be a successful artist, social media "influencer", or media personality. I also won't claim that I represent Ottawa to the fullest and that I'm holding some magical key that would unlock all of Ottawa's potential and automatically place it on the map. However, I've been trying to highlight the culture and artistry here for some time now by writing blog posts and literally starting my own website dedicated the life in the city. In doing so, I've managed to meet and discover so many new people, learn a lot more about the field I'm in, and the most importantly, I've learned what works and what doesn't. Of course, my opinion is subjective and this is based purely on experience, but when you do this every single day, you really start to notice trends.
With that being said, I figured I'd compile a list, or maybe it'll turn into a blurb, of reasons why Ottawa is still not on the map. I'm not looking to talk about how boring or lame or blah blah blah the city is, but instead, I'm going to focus on things that the people of Ottawa need to improve. Who knows, this may just be what some of you entrepreneurs and up and comings needed to read.
Your social media presence is trash
So obviously my job requires looking up local talent, whether it's an entrepreneur, an artist, an actor, a social media personality, whatever. Fortunately, I love talking to people and if it helps me put Ottawa on the map, then why not, right? Of course when it comes to writing about specific people or putting certain people on such a wide platform, I want to start with my friends first. Call me biased but if my friends are really poppin' and they just need some exposure, I've definitely got them. However, when I'm looking for new talents, I find that in Ottawa, it can be really hard.
The issue lies with people's social media presences because sure, a friend of a friend can refer me to you but if you're a singer/songwriter with 3 published songs and your Instagram only has 5 photos of you taken by an amateur, or even worse, by yourself, I'm not going to reach out to you or include you in a piece. One of the most important things when writing an article is the imagery because trust me, people get bored of text. Therefore, when I'm writing an article about someone, I prefer to keep less text and more image but if you have nothing that I would deem 'professional', I'm sorry but GIRL, BYE! Ottawa locals need to start investing in their social media in order to get it on the map, basically, take better pictures so we can include you! Also, just a tip, but take your Instagram off private.
You lack professionalism
My email and LinkedIn are literally blasted all over the web, so I promise you I'm not hard to find. That's why if you're trying to reach me in regards to a business collaboration and you hit me up through my personal social media, whether it's Instagram, SnapChat, or Twitter, I'm going to hit you with some hostility. This is something that happens to me all the time with Ottawa locals! I don't even know how they find my social media before my email but I'm not about it. I don't mean to intend any disrespect but I'm really serious about what I do and if you're hitting me up on social media, it shows me that you're not as serious about your business or career. Ottawa people, take your shit seriously! This is your business or your brand, remember that.
Additionally, my email is meant for work stuff; I have 4 separate email accounts, one for spam, one for my website, one for YouTube, and one for work... exclusively! My Instagram direct messages are NOT for work. Now, I know for a fact that this isn't just a *me* thing - many companies and other writers will not look at you seriously if you're sending them a half assed message by sliding in the DMs. Facebook on the other hand, I don't mind sooo much.
You're too salty
Ohhhhh my goooooosh, I'm soooo sorry I didn't include you in my article that already featured 23 other people, how will I ever make it up to you?! Just kidding, I really don't care - if you're going to whine and cry and post hate comments on my article because I didn't include you in a story that featured Ottawa locals, you're getting black listed. There's enough of my writing and I to go around for everyone; tell me about yourself or your company and maybe in the future when I write another similar article, I'll remember you.
To add on to this, if you missed out on an article feature and need some promo asap or are looking to collab, I'm all about that! Just send me a nice, DETAILED, I repeat, DETAILED, message about who you are and what you're looking for you, and I'll get back to you as promptly as possible; it's really that simple. The problem with Ottawa locals is that they get so upset when they're not mentioned, I mean, unfortunately, I don't know the 1 million people living in the city - try again next time.
I forgive, but I never forget! If you've hated on the city, myself, or my aspirations in the past but now you're trying to get a little free promo or a shout out, I'm not about it. I don't hold grudges nor will I ever mix business with pleasure but from a totally unprofessional standpoint, I don't fucks with the fakes. I'll hold it down for anyone to the best of my ability, especially those of you who are up and coming and whose visions I support.
However, if you've talked down on my website, in a non constructive-criticism way, I'm going to take it as though you're giving me the evil eye and hoping I fail so unfortunately, I'm going to have to refuse working with you. Once again, this ties into the whole professionalism aspect of things - don't talk down on a publication or person you intend to work with in the future. Ottawa has too many haters and not enough support which can later come back to bite you in the ass.
You're not a supporter
One of the biggest issues with Ottawa is that no one supports anyone. This sort of ties into what I previously said except this time I'm referring to haters, exclusively. These are the people who don't care about a shout out and they're not interested in what you have to offer, they're just straight up haters who don't want to see anyone in the city move above them. It's a pretty common fact that Ottawa is filled with haters and although everyone cries, "support your local talent", this rarely ever takes effect.
If we really want to see Ottawa on the map, then it's time to start ACTUALLY showing support! If you fuck with someone's stuff, don't let your pride get in the way; acknowledge their talent and give credit where credit is due. All it takes is one share or one comment to show your appreciation.
You lack motivation
Put your money where your mouth is. So many Ottawa locals claim they're about to put the city on the map and they're doing this and they're doing that but in reality, they're not doing smack. These people are all talk and they'll promise you a hook up or a plug but then you never hear from them again, aka gone with the wind, baby. I've seen so many people claim they're about to put the city on the map because they love their city so much and because Ottawa needs the exposure, or whatever, but when push comes to shove, nothing happens; Ottawa is still in square 1.
If you really want to see this city boomin' and you really want to see it grow, speak with your actions. I'm tired of hearing the same people shouting the same inconsistencies yet getting all the hype.
With all this being said, I hope no one gets salty because I'm not pointing the finger at anyone, I'm simply expressing my observations. This city has so much potential and I know there are people who want to bring it up to Toronto or Montreal's standards, however, if they're really about it, they'll take these points into consideration. Obviously these aren't the ONLY factors holding the city back but that's another post for another day. In regards to what's on this list, I'm down to help anyone willing to grow their brand or better their social media game but at the end of the day, the only person you can really rely on is yourself. If you want to pop off and bring the city with you, start picking up your game.
September 10, 2018
August 17, 2018